Our Story | Baronfig

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Five things you should know about Baronfig.

Hey, who doesn’t love a list? Here are a few things that you should know.


Our products are designed by the community.

Customer feedback is a fundamental element of our company.

Feedback Cycle

Baronfig started as a Kickstarter project based on feedback from hundreds of thinkers around the world. Today we continue this tradition by keeping an open dialog with our customers as we constantly evolve. Each new product is based on conversations via phone, email, twitter—you name it. We’re in this together.


We have a mission.

Everything we do is weighed against a singular goal.

Our mission

To champion thinkers around the world through inspiration and imagination.

Throughout our journey in designing products and coming up with creative projects, our mission continues to drive us. It’s the singular rule by which every move we make is measured against.


We plant a tree for every Confidant sold.

Together, we’re giving back. One book at a time.

We’re dedicated to empowering and inspiring thinkers. This includes a responsibility to leave the earth better than we found it—one tree at a time.


We’re 100% employee-owned.

We’re making things we love to use.

Joey Cofone


Adam Kornfield


Jay Desai


Chandler Reed


Andi Talarico


Peter Papadimitropoulos


Laura Toffolo


Danielle Boudreau


Erica Feuer


David Fellows


Steve McClean


Our small team is committed to creating products that people love to use. We are a completely independent company. Say hello on twitter via @baronfig.


We follow three principles.

Three focused principles that guide us on our mission.


Simple design is direct, more intuitive, and easy on the eyes. It should just work, every single time.


Your tools need to be functional. We work to make sure you have the best tools for the job at all times.


All of our designs are a product of community feedback. We keep improving based on your needs.

We lean on these principles to move forward with our mission. Each principle is part of a unique recipe to create truly useful and beautiful goods that anyone can enjoy.

Want to know even more about Baronfig?

It means a lot that you care. Thank you. Here’s a bit more about us.


Baronfig started as a project between friends.

We couldn’t find what we were looking for—so we made it.

We contacted hundreds of thinkers around the world and asked them one simple question: “What do you like in a sketchbook or notebook?” Then we took all of that feedback and consolidated it into a notebook. We called this notebook the Confidant.

We put the Confidant on Kickstarter with high hopes and a genuine passion for ideas. At the end of 30 days we sold nearly 9k notebooks to thousands of customers around the world. Baronfig was official.

Another Bonus!

We created a name with meaning.

Everyone always asks, “What does Baronfig mean?”





The creative journey revolves around the dichotomy of Discipline and Impulse: having the discipline to work hard and the impulse to play like a child.

The Greek gods and brothers Apollo (discipline) and Dionysus (impulse) represent this dichotomy perfectly. Baron is derived from the Apollonian symbol of soldier, and Fig is a symbol of Dionysus.

Thus Baronfig—Discipline & Impulse.

Bonus   Bonus!

We have a common philosophy.

If our Mission is the destination, our Philosophies are the fuel that get us there.

We believe that a well-designed product improves lives.
We believe in collaboration as the pinnacle of creating.
We believe that a well designed product improves lives.
We believe that play and the unknown is as important as discipline and planning.
We believe clarity is achieved by finding the truth.
We believe in the magic of being present and enjoying the process.
We believe that action is the loudest voice.
We believe in ownership and responsibility for our decisions.

Baronfig’s forward and upward strategy is modeled after the artistic process. It isn’t discussed often, but business is an art as much as painting or making music. Part of the journey requires that we choose a destination, but it also requires that we be open to uncertainty, small detours, and even large changes in direction.

We’re always looking for feedback
and improving our products.

We hope that you enjoy what we’ve made. Once you’ve spent time with our products, please check our dedicated footer link to submit feedback.

Join the journey with us.

Get notified of new products, limited releases, and more.

Still want more? Right this way.

Almost at the end! Click away to choose your own adventure.

Eureka Blog

Podcast for Thinkers


Custom Goods

For Business & Organizations



Creative Experiments


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