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Baron Fig started as a Kickstarter project based on feedback from hundreds of thinkers around the world. Today we continue this tradition by keeping an open dialog with our customers as we constantly evolve. Each new product is based on conversations via phone, email, twitter—you name it. We’re in this together.
Throughout our journey in designing products and coming up with creative projects, our mission continues to drive us. It’s the singular rule by which every move we make is measured against.
We’re dedicated to empowering and inspiring thinkers. This includes a responsibility to leave the earth better than we found it—one tree at a time.
Our small team is committed to creating products that people love to use. We are a completely independent company. Say hello on twitter via @baronfig.
Simple design is direct, more intuitive, and easy on the eyes. It should just work, every single time.
Your tools need to be functional. We work to make sure you have the best tools for the job at all times.
All of our designs are a product of community feedback. We keep improving based on your needs.
We lean on these principles to move forward with our mission. Each principle is part of a unique recipe to create truly useful and beautiful goods that anyone can enjoy.
We contacted hundreds of thinkers around the world and asked them one simple question: “What do you like in a sketchbook or notebook?” Then we took all of that feedback and consolidated it into a notebook. We called this notebook the Confidant.
We put the Confidant on Kickstarter with high hopes and a genuine passion for ideas. At the end of 30 days we sold nearly 9k notebooks to thousands of customers around the world. Baron Fig was official.
The creative journey revolves around the dichotomy of Discipline and Impulse: having the discipline to work hard and the impulse to play like a child.
The Greek gods and brothers Apollo (discipline) and Dionysus (impulse) represent this dichotomy perfectly. Baron is derived from the Apollonian symbol of soldier, and Fig is a symbol of Dionysus.
Thus Baron Fig—Discipline & Impulse.
Baron Fig’s forward and upward strategy is modeled after the artistic process. It isn’t discussed often, but business is an art as much as painting or making music. Part of the journey requires that we choose a destination, but it also requires that we be open to uncertainty, small detours, and even large changes in direction.
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