Our mission
To champion thinkers in the journey to create and inspire the world.
Our Method
We make Tools for Thinkers designed with a philosophy of simplicity, usefulness and community.
Simplicity
Simple design is direct, more intuitive, and easy on the eyes. It should just work, every time.
Usefulness
Your tools need to be functional. We work to make sure you have the best tools for the job at all times.
Community
All of our designs are a product of community feedback. We keep improving based on your needs.
The Beginning
Baron Fig started as a project between friends.
Baron Fig started as a project between friends. We contacted hundreds of thinkers around the world and asked them one simple question: “What do you like in a sketchbook or notebook?”
Then we took all of that feedback, and consolidated it into a notebook. Our goal was to create a tool that was as simple as possible, beautiful, and easy to use. We called this notebook The Confidant.
We put the Confidant on Kickstarter with a goal of $15k. At the end of 30 days we had raised over $165k, selling nearly 9k notebooks to thousands of customers around the world. Baron Fig was born.
The Name
We created a name with meaning.
Apollo
Discipline
Dionysus
Impulse
The creative journey revolves around the dichotomy of Discipline and Impulse: having the discipline to work hard and the impulse to go to places you (and others) haven’t.
The Greek gods/brothers Apollo (discipline) and Dionysus (impulse) represent this dichotomy perfectly. “Baron” is derived from the Apollonian symbol of “soldier”, and “Fig” is a symbol of Dionysus.
Thus Baron Fig—Discipline & Impulse.
The First Product
The Confidant was born.
The Confidant
- Opens Flat
- Backed on Kickstarter
- Designed by People like You
- Blank, Ruled, or Dot Grid
Even in today’s digital age, the analog notebook is still an important part of our lives. We fill them with our personal thoughts and professional doings. They reflect who we are.
Baron Fig respects this sentiment to the utmost—and we put that respect and attention into every product we make.
The Team
Together we're making things we love to use.
 |
 |
 |
Joey Cofone |
Adam Kornfield |
Jay Desai |
CEO & Co-founder |
CTO & Co-founder |
Chief Operating Officer |
 |
 |
 |
Sam Shiwakoti |
Chandler Reed |
Andi Talarico |
Software Engineer |
Designer |
Customer Service lead |
|
|
Joey Cofone |
Adam Kornfield |
CEO & Co-founder |
CTO & Co-founder |
|
|
Jay Desai |
Sam Shiwakoti |
Jay Desai |
Software Engineer |
|
|
Chandler Reed |
Andi Talarico |
Designer |
Customer Service lead |
Our Philosophies
We hold a lot of philosophies dear to our heart. If our Mission is the destination, our Philosophies are the fuel that gets us there. We believe...
- ...that we are here to inspire the world.
- ...that a well designed product improves lives.
- ...that play and the unknown is as important as discipline and planning.
- ...in collaboration as the pinnacle of creating.
- ...clarity is achieved by finding the truth.
- ...in the magic of being present and enjoying the process.
- ...in ownership and responsibility for our decisions.
- ...that action is the loudest voice.
Our Process
Baron Fig’s forward and upward strategy is modeled after the artistic process. It isn’t discussed often, but business is an art as much as painting or making music. Part of the journey requires that we choose a destination, but it also requires that we be open to uncertainty, small detours, and even large changes in direction.
As our name implies, we strive to balance Discipline and Impulse at every turn. Each of us must have the discipline to hone our craft and do the work, but also the impulse to play and journey down paths we have yet to traverse. Experimentation plus good old heads-down elbow grease.
Onward
We're always looking for feedback and improving our products.
We hope that you enjoy what we've made. Once you've spent time with our products, please check our dedicated page for feedback.