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Idea Toolset

$85

Get your ideas down. Notebook, pen, and case—everything you need to do your best thinking.

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Notebook

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Pen

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Idea Toolset

Three tools in one.

Notebook, pen, and case. Everything you need to do your best thinking.

IDEA TOOLSET

Get your
ideas down.

Confidant, the book for ideas. The original opens flat, hardcover notebook.

Confidant

notebook

Guardian

case

Squire

pen

Ideas

the secret sauce
GUARDIAN PRO

Everything
you need.

Fully featured to ensure that everything you need is at your fingertips.

Pen & Notebook

dedicated locations

5

pockets

Water Resistant

premium materials

Phone

versatile pockets
CONFIDANT CLASSIC

Make it yours.

Confidant, the book for ideas. The original opens flat, hardcover notebook.

Hardcover

clothbound

Opens Flat

use the whole spread

192

pages in flagship size

90

gsm acid-free paper

Ruled, Dot Grid, Blank

paper types
SQUIRE CLASSIC

The pen by which ideas become real.

The Squire pen is designed with an underlying philosophy of simplicity, usefulness, and community.

Aluminum

aerospace grade

Twist

to open

Refillable

cartridge based

0.6mm

steel pen tip

Overview

Case

Notebook

Pen

FREEDOM OF PAGE

Run your own
operating system.

Learn by taking notes, sketch out new ideas, brainstorm with mind maps—the options are endless.

Take Notes

Brainstorm

Sketch

Make Lists

Journal

Create

Take Notes

Brainstorm

Sketch

Make Lists

Journal

Create

PEN & PAPER

Think deeper.

Take the blank page and make it yours. Take notes to learn, sketch out new ideas, brainstorm with mind maps—the options are endless.1

Stay focused.

Pen and paper has been compared against screen use, with studies showing that reading from a device has a significantly higher rate of distraction.2

Retain information.

Writing notes by hand versus taking notes via keyboard results in a noticeable increase in information retention and recall.3

Pen & Paper
Typing

4x

Idea generation

13%

Better retention

3.2x

More likely to avoid distraction

Ideas

Focus

Memory

DESIGN

Versatile. Organized.

Five versatile pockets keep your on-the-go accessories organized and accessible.

Fits your Squire Pen in a specially designed center band. Includes sizing for most popular phones—including the big ones.

Tools

Essentials

Phone

Pockets

DESIGN

A fusion of creativity
and engineering.

Smart design is crucial when it comes to the subtleties of a simple item. We carefully considered every detail to create a great tool for exploration.

We carefully considered every detail
to create a great tool for exploration.

Single Mechanism

Two functions, one moving part.
A single mechanism enables you to extend the tip and access the interior cartridge.

Twist to Open

No caps or clicking. The Squire is designed to open smoothly while keeping its simple form intact.

Steel Rollerball

The rollerball ink cartridge is customized for the Squire. It is easy to remove and replace when you’re ready for a refill.

Made to Last

Cut from a solid block of high-grade aluminum, the Squire is a reliable tool that will last generations.

Ergonomic Body

Comfort you can feel. Subtle widening of the pen body from top to bottom prevents your fingers from sliding down.

CONFIDANT NOTEBOOK DESIGN

The notebook for ideas.
Opens flat.

Hardcover, opens flat. The notebook that’s small enough to go everywhere you go and big enough to work with all day long, whether at home, work, or in transit.

BUY A BOOK, PLANT A TREE

A tree planted for
every Confidant sold.

We’re dedicated to empowering
and inspiring thinkers. This includes a commitment to leave the Earth better than we found it.

BARONFIG PHILOSOPHY

Designed with
the community.

Our customers shape all of our products through a continuous, emphasized feedback cycle with the Baronfig team.

@markedbym
@measuretwiceshop
@westonmcwhorter
@yeswilliamsburg
@markedbym

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1. Michinov, N. Is Electronic Brainstorming or Brainwriting the Best Way to Improve Creative Performance in Groups? An Overlooked Comparison of Two Idea‐Generation Techniques.

2. Baron, S. N. Reading In A Digital Age.

3. Clinton, V. Reading From Paper Compared To Screens: A Systematic Review And Meta-Analysis.