The Laws of Creativity - PREORDER | Baronfig

The Laws of Creativity - PREORDER

Unlock Your Originality & Awaken Your Creative Genius. A nonfiction book by Joey Cofone, Founder of Baronfig. 438 pages. PREORDER - Ships October 2022

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Unlock Your Originality &
Awaken Your Creative Genius

A nonfiction book by Joey Cofone, Founder of Baronfig

PRAISE FOR THE LAWS OF CREATIVITY

“Drawing on decades of experience, Joey Cofone has distilled the elements of creativity into an excellent, easy-to-use guide. The Laws of Creativity provides a roadmap for unleashing the creative force inside you.”

JAMES CLEAR

Author of the worldwide bestseller, Atomic Habits

“After 35+ years of designing, I confirm these laws hold true. The Laws of Creativity contains a valuable set of tools for creatives and non-creatives alike.”

CHIP KIDD

Award-winning designer and author of GO: A Kidd’s Guide to Graphic Design

The Laws of Creativity is a comprehensive exploration of the curiosity, discipline, playfulness, and persistence necessary to usher new ideas into the world, and Joey Cofone is a brilliant guide.”

JOSH KAUFMAN

Bestselling author of The Personal MBA, The First 20 Hours, and How to Fight a Hydra

“A comprehensive, witty—and accurate—deconstruction of creativity and how to grow something from nothing. The Laws of Creativity will change the way you think about creating—and living.”

DEBBIE MILLMAN

Host of the podcast Design Matters and author of Why Design Matters

About the Book

A revealing and practical exploration of creativity: what it is, how it works, and how you can harness it in your everyday life.

In The Laws of Creativity, award-winning creator, designer, and entrepreneur Joey Cofone demystifies the creative process by uncovering the thinking and science behind it, empowering the reader with practical, actionable steps toward creative excellence.

The 39 laws within contain illuminating concepts and powerful instruction. Each law is illustrated with inspiring, enlightening, and surprising stories of iconic creators across history—including Albert Einstein, Serena Williams, Martin Luther King Jr., Harry Houdini, Grace Hopper, Bruce Lee, and many more—and breaks down how they wielded creativity to reach incredible heights.

Creative thinking—humankind’s unique ability to combine unrelated and abstract ideas—has been utilized in countless ways since the dawn of humanity. Every day, people in creative and non-creative fields take advantage of creative thinking to reach all kinds of goals, personally and professionally.

You can do it, too. Here’s how.

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