This is an accidental manifesto. Over the last several years I kept an evolving list of principles in every notebook, rewritten on the inside of each front cover. As time went on insights were gained, and I added to and edited the list accordingly.

When I brought the idea of a manifesto to the Baron Fig team my goal was to create an inspirational piece that could exist within a home or work space. Something that would be an ever-present motivation to keep going, anchored in truth.

After a lot of experimentation and failure, I happened to show them my list of reminders. They helped me realize that the answer was sitting in front of me the entire time. I hope they serve you as well as they’ve served me. —Joey Cofone, Co-Founder