Lauren Hom • Baron Fig
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Behind The Scenes

I'm inspired by...

the oddities of everyday life

I like to work during...

the wee hours of the night.

On my day off...

I indulge my creativity and work on projects that have nothing to do with lettering. My most recent endeavors include trying to write words in pancakes and starting a phallic cooking blog, you know, just your ordinary day off.

In another life I'd be...

the "cool mom" that Amy Poehler plays from Mean Girls..

I always bring with me...

a sunny disposition and weird sense of humor.

My favorite book is....

Year of Yes by Shonda Rhimes.


Mini Interview

How did you get into hand lettering/illustration?

It was actually somewhat of a happy accident! I majored in creative advertising in college but dabbled in design and lettering as a hobby on the side when I was a student. During senior year, I started chronicling humorous little white lies through hand lettering with a blog called Daily Dishonesty, and it took off in a way I never thought it would. Even though my lettering work was still fairly beginner, because it was circulated around the internet so much, I started receiving freelance inquiries...and it just kind of grew from there. I eventually made a career pivot from marketing to full-time lettering and illustration, and I haven't looked back.

What's your favorite part about making murals?

When I paint murals, my favorite part is the intense flow I get into - kind of like my creative zone. Even though a mural could take me 10 hours to complete from start to finish, usually it goes by in the blink of an eye because I'm so into what I'm doing. The coolest part of the process for me is definitely the very end where I finally step back and see the finished piece. I like to hold up my sketch and think, "Wow that was just an idea on paper a few days ago, and now it's a 10 foot mural!"

What made you decide to travel the world? What did you learn?

I decided to travel the world because after working from my home studio in New York for two years, I realized that I could successfully do what I do remotely & wanted to take advantage of that. I figured New York City wasn't going anywhere, and if I wanted to come back after my travels, I could. That was comforting to me. I felt like a change of scenery would be good to shake up my creativity, and it turns out it was. I learned a lot - about myself, about the kind of work I wanted to be doing, about the world - during my 18 months on the road. I think I returned from my travels with a new sense of peace that I didn't have before. Because of the hectic nature of frequent travel, it taught me how to be more adaptable and resourceful but, most importantly, to stress less about things outside of my control and shift that focus to what I do have the power to change.

What do you recommend to aspiring hand letterers/illustrators?

What I've been recommending the most to aspiring hand letterers lately is this: practice self reflection often and learn how to write. Lettering is a beautiful art form, but before you start lettering, you need to figure out exactly what words you're going to letter. I spend a lot of time jotting down notes and doing a lot of wordplay in my notebook or on my phone. The way I see it is like this: lettering is powerful because it gives you the ability to draw attention to words by making them beautiful. We should be using those skills to shine a spotlight on things that matter to us, which is why I encourage all of my students to 1) figure out who they are and what matters to them and 2) start writing about those topics (phrases, jokes, songs, stories, anything really!). Like lettering, writing takes time and practice, but it's an extremely complementary (dare I say crucial?) skill to have as a letterer.


About

Lauren Hom is the designer and letterer behind Hom Sweet Hom. Known for her bright color palettes and playful letterforms, Lauren has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Art Directors Club, the Type Directors Club, the One Club, and the Webby Awards. When she's not working, she's still kind of working - creating popular passion projects like Daily Dishonesty and Flour Crowns. Lauren's motto is, and will always be, "Work hard, snack often."

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Fun facts

Won my hometown's annual hula hoop contest when I was 8 years old. Prize was a basket of gourmet smoked cheeses and cured meats (every kid's dream). • Green-smoothie loving, farmers market shopping vegetarian with one weak spot: Flaming Hot Cheetos. • Sea otters are my favorite animal because they have pockets in their armpits to store food they find to eat later. Oh and they hold hands when they sleep. • On a first date if you asked what kind of music I listen to, you would be told indie rock. Six months into knowing me, you would come to realize that it's some indie rock, but mostly Beyonce and Fall Out Boy (sorry not sorry).


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