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Baby Steps

09 July 2013 by Joey Cofone

The creation of this blog and the writing of this post are two more baby steps towards making Baron Fig notebooks a reality. 

Our goal is to create a book that is your best friend, your right hand man (or woman), the yin to your yang. It's a book that’s small enough to go everywhere you do and big enough to work with all day long, whether at home, work, school, or in a spaceship. 

Everything we do is shaped by three rules: 

  1.  Less is more. We want the book to be simple. It shouldn't be covered with branding, design, or anything else. We want this to feel like it's your book, not ours.
  2. Reflect the process. Idea-generation is iterative, it's an ebb and flow of torment and elation, of order and chaos, discipline and impulse. The way we design, present, and develop the book should respect that.
  3. Listen to the people. Our decisions have been informed by our own experience and from talking to creative professionals from around the world. Every aspect of the book has been highly considered, including the dimensions, materials, paper thickness, and color.

Support for our project in just these last few weeks has been tremendous. We thank all of you for your kind words, suggestions, and inspiring ideas. You're motivating us to keep taking those baby steps every day.

—The Baron Fig Team