It's important to us that there's an idea behind everything we create—including our name.

We wanted to infuse our name with meaning, for both ourselves and the people who buy our books. It took a lot of time, but we eventually landed on Baron Fig. Here's the reasoning: 

The creative journey revolves around the dichotomy of Discipline and Impulse: having the discipline to work hard and the impulse to go to places you (and others) haven’t. The Greek gods/brothers Apollo (discipline) and Dionysus (impulse) represent this dichotomy perfectly. "Baron" is derived from the Apollonian symbol of "soldier", and "Fig" is a symbol of Dionysus.

Thus Baron Fig—Discipline & Impulse.

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