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Meet the Team

Our mission is to create a company that inspires and empowers thinkers. We do this through highly designed products, curated projects, and fostering an environment that promotes feedback from our customers and fellow makers.




Joey Cofone

Co-founder

Adam Kornfield

Co-founder

James Mazza

Emissary

Jay Desai

Prime Mover


Our Mission

To champion thinkers in their journey to create and inspire the world.


Our Philosophies

We hold a lot of philosophies dear to our heart. If our Mission is the destination, our Philosophies are the fuel that gets us there.

  • We believe that we are here to inspire the world
  • We believe that a well designed product improves lives
  • We believe that play and the unknown is as important as discipline and planning
  • We believe in collaboration as the pinnacle of creating
  • We believe clarity is achieved by finding the truth
  • We believe in the magic of being present and enjoying the process
  • We believe in ownership and responsibility for our decisions
  • We believe that action is the loudest voice

Our Process

Baron Fig’s forward and upward strategy is modeled after the artistic process. It isn’t discussed often, but business is an art as much as painting or making music. Part of the journey requires that we choose a destination, but it also requires that we be open to uncertainty, small detours, and even large changes in direction.

As our name implies, we strive to balance Discipline and Impulse at every turn. Each of us must have the discipline to hone our craft and do the work, but also the impulse to play and journey down paths we have yet to traverse. Experimentation is key—so is good old heads-down elbow grease.


Our Story

Visit your primary care physician, OB/GYN or mental health doctor as much as needed with most plans.

Buy a Book, Plant a Tree

Visit your primary care physician, OB/GYN or mental health doctor as much as needed with most plans.

Our Design Method

Visit your primary care physician, OB/GYN or mental health doctor as much as needed with most plans.